Hotel Cross Sell
Increasing Hotel Cross-Sell Among Flight Bookers
CATEGORY
Cross-Selling
MY ROLE
Product Designer &
Researcher
THE TEAM
CPO, PMs, Data Analysts,
User Researchers
TOOLS
Figma, Adobe AE
Optimal Workshop
AI TOOLS
Claude, Optimal AI
CROSS-INTERVENTIONS
During Flight Booking
Upload phone screenshot via property panel
Foot-in-the-Door Persuasion
Helps plant the idea early by leveraging a high-attention moment while users are already on the platform.
Non-Intrusive Discount Strip
The strip is intentionally lightweight and passive, allowing users to continue booking flights without interruption. By avoiding pop-ups or forced actions, it maintains task focus while still creating awareness for a future hotel decision.
Educating Offline Hotel Bookers Early
Research showed offline hotel bookers often didn't return to the app after booking flights, making this nudge critical for early awareness.
Helping users understand why they get the discount
Users often didn't understand why they were receiving a discount. Introducing the intervention during flight booking helps establish a clear association between flights and hotel benefits, making future nudges feel logical and earned.
CROSS-INTERVENTIONS
During Flight Booking
Upload phone screenshot via property panel
Foot-in-the-Door Persuasion
Helps plant the idea early by leveraging a high-attention moment while users are already on the platform.
Non-Intrusive Discount Strip
The strip is intentionally lightweight and passive, allowing users to continue booking flights without interruption. By avoiding pop-ups or forced actions, it maintains task focus while still creating awareness for a future hotel decision.
Educating Offline Hotel Bookers Early
Research showed offline hotel bookers often didn't return to the app after booking flights, making this nudge critical for early awareness.
Helping users understand why they get the discount
Users often didn't understand why they were receiving a discount. Introducing the intervention during flight booking helps establish a clear association between flights and hotel benefits, making future nudges feel logical and earned.
Cross-Interventions
Other Touchpoints
Removed the complex toggle animation. Reducing banner blindness by embedding offers, directly with the hotel listing feed.
Making savings immediately scannable. Kept offers straightforward with pre-adjusted pricing which reduces initial drop-offs by prioritising final price transparency.
Carry forwarding the context throughout the flow, showcasing value saved upfront & eliminating the need for manual application of coupons.
